OrderArt Blog

Digital Transformation: Tips For A Restaurant Business

Thanks to digital transformation, the customer experience is getting personalised and better with each passing day. The fast-paced changes in digital life have prompted everyone to rethink old ways of conducting a business. Read this article to understand why and how your team can adapt to the latest web revolution.

User-Friendly Website

Your website is like your digital business card. A professional yet user-friendly website allows you to become a part of the consumer’s lifestyle. The website must be mobile phone optimised and must have a theme page, a detailed menu, gallery, testimonials from customers, about us, and an online food ordering system.

Use SEO to drive organic traffic to your website. Create a blog with relevant and striking content. You can even post about your team and interviews with the chef to create a sense of intimacy.

Online Food Ordering Software

What’s better than binge-watching Netflix and munching on mouth-watering delicacies? Your restaurant needs an online food ordering website or application with online payments to cater to these cravings. You can partner with home food delivery services, but nothing beats an in house delivery with streamlined processes. It gives you full control, personal touch, and ensures optimal customer satisfaction.

Remarketing

If necessary, opt for remarketing or retargeting. It allows you to limit the amount you want to spend in a day, reaches straight to the target audience, and analyses your ad’s performance. These ads follow prospects who visited your website and serves as a reminder them that they showed an interest in your restaurant.

Email and SMS Marketing

Launching SMS and Email Campaigns is the best way of drawing your existing customers back and attracting more. Utilise your CRM database and compile a list of recipients. Then draft engaging content that slightly pushes your lost patrons to come back and design it in a way that stands out from other spam mail. Include giveaways, special guests, newsletters, and value offer that are favourable to both business and customers. SMSs have a high opening rate, so they must be short, relevant, and striking.

Social Media Marketing

A strong social media presence is the easiest and most effective way to generate customers and network opportunities. Run contests and giveaways, offering gift cards, coupons, and free meals as rewards. Interact with customers by responding to their comments and tweets. Be consistent and schedule your posts.

Influencer Marketing

Suppose your social media presence is limited, and you are looking for a mass audience. In that case, influencer marketing is the answer. Seek out a few local, credible influencers of the food industry and invite them to your restaurant. Promise them a free meal and if they like it, ask them to post about your restaurant in exchange for a fee or a definite number of free meals.

Attracting customers has never been more challenging. Model your restaurant to adapt to the latest digital transformations, and make your way into the market.

Ranking A Restaurant Business On Google’s First Page

In this digital age, if you want to see your restaurant abuzz with customers, your business must have a robust presence online. Once potential customers have found your space, the process of converting them into permanent customers starts from having a stellar website and giving them reasons on why they should try out your restaurant!

If you are clueless on how to achieve the abovementioned steps, follow these tips to enhance your Google ranking and catch the wandering eyes of customers:

 

SEO strategy and optimisation

Search Engine Optimisation (SEO) is a technique to optimise your website for better Google ranking.

SEO is an ongoing effort, and you need a strategy to tap its full potential. First, define your audience and geographic location to narrow down the competition. Then research keywords and phrases that customers are searching for, which can be done by Google Keyword Planner or another third-party keyword research tool.

Add relevant and engaging content to your website, off-site listings, and correct contact information. Focus on back links, on-page, indexing, and White Hat techniques to better rank your webpage on Google.

 

Local SEO

Your ranking is dependent on the restaurant’s proximity to a user’s geolocation. To increase your chances of getting in the top searches, focus on improving Google ranking in a specific location. To do so, emphasise your location on the website.

Use context and keywords indicating where your restaurant is and what area it serves. For example, there are 42,000 searches for “pizza near me” in Melbourne every month, if you are serving pizza in the city, then optimise your website such that when people look for pizza in Melbourne, Google lists you on top.

 

Google My Business Profile

Google My Business is a free and easy to use tool that’s the best source of traffic for local businesses. Google prioritises local businesses via this tool, so it is of utmost importance to create a profile on it. Follow all the guidelines, choose the correct category, and optimise it to perfection. Add as many details as possible; the more the information, the more Google will prefer you over other competitors. Add photos, menu, FAQs, links to the menu, and your website.

You can even add Google Posts that are 300-worded articles. Add pictures and links to make it more eye-catching and use them to promote special events, offers, star guests, and anything special that can help draw in crowds.

 

Mobile-Friendly Website

The majority of your website traffic is going to be from a mobile or tablet. So, if your website isn’t mobile-friendly, you are losing valuable business. If your website isn’t responsive, then redesigning it takes top priority, since Google uses a mobile-first index to rank mobile-friendly websites higher in searches.

Ensure that the website provides optimum customer experience with user-friendly navigation, readable text, screen size adaptive content, and enough space between clickable links. You can use tools like Google’s Mobile-Friendly Test to determine if your website is mobile-friendly.

 

Develop Robust Restaurant Online Ordering

Restaurant online ordering system would not only enable customers to place an order online, save man-hours behind the phone but it also helps rank your website high on Google. One of the criteria of how Google algorithms determine the site’s relevance to popular searches is the amount of time your customers spend on the website.

If your website is missing online ordering or redirects to a 3rd party, in essence, your customers bounce off your website quickly enough to not create the strong metric of customer engagement for Google.

Majority of the users do not go past Google’s first page. If your website is one of them, follow these tips to drive more hungry customers into your restaurant.

Website Tips ForBest Customer Experience

In this digital age, your website is what catches your customer’s interest in your restaurant. Beautiful user interface and optimum user experience are criticalinensuring maximum visibility. Follow these tips to design the best website there is!

 

Easy Navigation

A user-friendly website is synonymous to ease of navigation. A restaurant website development must take place with a mindset of how users will see the website and not how the team uses it internally. Don’t make customers work too hard in figuring out how to scroll or navigate. If they find it too time-consuming, they might leave the website, which would lead to a high bounce rate and low search engine visibility.

 

Granular Order Customisation

For fussy users, your website must provide granular order customisation. Inculcate the scope of personalisation like the need for extra salt, reduced sugar, specifications in delivery like not ringing the bell,or the addition of extra cutlery. Ensure that this doesn’t complicate the ordering process too much, ultimately making it less user-friendly.

 

Transaction Details

For online orders, make sure that there’s effective and automated communication with emails and SMS for transactions. The customer must receive an invoice, detailing the transaction and their order details as soon as the order is placed. It provides a sense of security to the customer and increases the chances of them ordering again.

 

Detailed Menu

The first thing that the customer looks up is the menu. The graphics should be attractive, easy to read, and list details like allergens on dishes, the updated price, and appealing photos of dishes. Add categories like Veg, Non-Veg, Starters, Main Course, and Beverages; and a separate online ordering menu. If your restaurant features seasonal menus, post it on your social media handle and direct the website visitors to it.Or you can display your social feed on the website if you don’t want them to leave your website.

 

Customer Feedback

Customer’s opinions are essential for the success of any business. Asking for feedback makes the customers feel valued and helps reduce their grievances. For easy customer feedback, create a feedback form at the end of the landing page. Ensure that you don’t ask unnecessary information as it might kill the motivation to fill it. Just include details like name, a star rating and an optional explanation of the review. Remember, every feedback matters.

 

Easy Login

Make use of social logins on the website, since it doesn’t take too much time and maintains customer’s interest. If you ask for the user to manually add details, they might leave the website and seek for the less tedious one.

 

A website significantly enhances your visibility, and incorporating these tips into your website will boost the customer experience manifolds. If you do not want to spend much on getting a website developed, make one yourself! Just search for the best website builder for restaurants, and you are good to go.

5 Ways to Drive Massive Customer Loyalty

Attracting new customers to your restaurant is probably the biggest priority for a restaurant owner. But the ones that stick around,offering repeat business, they serve as word-of-mouth marketers. Here are 5 ways to ensure a restaurant full of regulars. Read on!

 

Excellent Customer Service

Local restaurants and small businesses have the benefit of adding the personal touch that franchises simply cannot deliver. A satisfactory customer experience, builds trust and enhances loyalty. Ensure that your waiters are polite and well-trained. The waiting time shouldn’t be too long, and the service must be still excellent at rush hours. Make them feel welcome and value their feedback, even if it is negative. Thank them, own the mistake, and offer a small token to let them know that they are important.

 

Fine Quality, Fine Price

Your food is your brand. More than anything else, it’s the taste that drives people in. Ensure that your product quality is premium, and the price is easy on the pocket. Apart from the flavour, the food must look good too. Half the taste is in the representation and the smell of the dishes.

 

Be Innovative

Thrive for innovation and change. Keep your customers guessing and wanting for more. Be it a local band or eccentric waiter costumes, keep your restaurant abuzz with special events and activities. People love having a reason to spend the night out. So, host trivia nights, charitable events, and themed Sundaysto keep the people engaged.

 

Launch a Loyalty Program

Customer loyalty and rewards come hand in hand. An effective program deepens customer engagement and compels them to visit your restaurant regularly. Customers get points for every dollar they spend, which can be redeemed later. Offer double points when they visit two days in a row, extra points when they invite friends to join the program, and special offers for kids. Ensure that the rewards are attainable, and your staff is well versed in motivating people to sign up. Once you attain members, make them feel valued by sending personalised messages and emails.

 

Be on The Internet

Social Media handles and a website significantly increase your restaurant’s visibility. While creating a social media handles is reasonably straightforward, website development might seem daunting.Although there are various online tools available that help you make one on your own without any cost. If possible, add an online ordering window. Generate online bills as it gives the consumer a sense of security and digital convenience. Allow users to track their order and provide details of their delivery guy. Introduce a feedback form after the delivery has taken place since feedback forms the foundation of success.

 

Consistency and excellent service are the keys to drive massive customer loyalty. Develop a website, spread the word on social media, and find innovative ways to keep the customers engaged. Sell your brand and get yourselves some regular and trustworthy clientele.

Alternatives to Food Delivery Aggregators

When you are a newbie business owner, just learning the ropes of the industry, delivery can be the fastest way to attract customers and get the cash flowing. With food aggregators being the easiest way in, they are great for getting started. However, when the transactions build-up and your goodwill begins to take form, the costs that come attached to aligning with food aggregators start to stack up and feel like a burden.

If you are have been thinking or searching about the terms such as ‘Menulog alternatives,’ ‘Uber Eats alternative,’ or even ‘Deliveroo alternative,’ then you have arrived at the right place! Read on to know your options.

In-House Delivery

As the brand grows, entrepreneurs look for ways to cut costs and areas where customer complaints are high and are outside the control of the business. The most obvious alternative to food aggregators is to develop an in-house delivery system. Having direct control means eliminating commissions, and reducing and adding offers as per convenience.

However, delivery alternatives like in-house delivery or 3rd party delivery companies come with severe disadvantages. It is a time-consuming process that takes years in the making. On top of that, it is quite costly. Hiring staff, developing a robust online system, and buying the right assets inevitably leads to draining of the bank account and the results are not guaranteed. Smaller brands have reported astounding results after partnering with tech platforms such as OrderArt.

OrderArt

OrderArt offers affordable end to end digital solutions to restaurants. We believe in providing a fully connected experience from order placement to delivery; so all you have to focus is on getting the food right! Our packages are customized to accommodate every business need without being a strain on your pocket.

Apart from organizing your deliveries and ordering without additional costs or commissions, we also assist in providing themes that are engaging and custom-built for restaurants. Via our helpful tools, including Restaurant Website Design, Restaurant Website Builder, our clients have reported astounding figures.

We know that the driving factor of any business is ensuring the best customer experience, and we achieve that with zero errors and no delays, all the while resulting in massive cost savings.

10 Reasons Restaurants Will Benefit From Online Ordering

Food and internet, the two leading trends in the current generation, that the food industry thrives on. Business is booming, but how feasible is it for you to invest in online ordering, over dine-in and take-out? How much time can it save, and how will it promote your restaurant? Is creating an order-online service worth it, or should you get an employee to sit and receive phone calls and quickly and accurately try to type the information into the system over the noise and bustle? Below are some ways you can benefit from using a digital platform.

  • Appeal to Wider Audience

    The internet is a huge place. Think of how much more business you can generate if your restaurant appears all over the radius around your business rather than to just those who dine-in or get home deliveries. You can attract an unbelievable number of customers with the right marketing.

  • Loyalty Programs

    You can make sure you don’t lose customers by offering concessions, deals, discounts and freebies specific to those who regularly order online. This way, you can encourage more people to place online orders and promote future visits, while attracting new ones.

  • Better Engagement and Customer Service

    You can interact much better with your customers by personally asking for feedback, online reviews, and a database with food pictures they could post directly on your page. You can also tend to complaints better, and offer better customer service.

  • Easier Business

    Communication is easier, data that is entered online offers a lesser chance of miscommunication; it’s accurate to the word and can be specific to the client’s requirements alongside customizability options. Furthermore, you’d be likely to attract more people who’d prefer eating at home and avoiding long phone calls or drives.

  • Alerts

    You can create an app for your restaurant and use the push notification to keep in contact with your customers by alerting them about new deals, changes in menu, discounts, and events.

  • Customer data

    Demographic information can help you store customer information and track down their address, numbers, names and other data from previous orders, which is a convenient idea and a great time saver, as well as an easier way to remember the regulars of your clients.

  • Pre-bookings, reservations

    An online app or page makes the whole process of making bookings or reservations much easier and smoother, for both you and the customer. It can be done in a more specific and systemized manner online, rather than driving to the restaurant or making long, confusing phone calls.

  • Smoother process

    It’s a nuisance for both the owners and customers when there’s a shortage in seating space on weekends, or too much noise in the restaurant keeps the waiter from hearing you. Online ordering saves everyone from this hassle and eliminates the possibility of mistakes in the order. Not only this, but it also lets the shy ones order from you, who’d otherwise be too anxious to make phone calls.

  • Social Media Integration

    Since social media is a huge deal now, there is no better way to sell your business. You can get a much better response and easier marketing by using your page or app as a tool. Rather than waste money on brochures and banners, get sponsored on Facebook or Instagram to have your new ad automatically appear on everyone’s page.

  • Directions

    Although most people now prefer ordering in, hungry ones on the road will go straight to the closest restaurant they can find; they won’t spend time trying to find your franchise. Luckily, you can opt for the built-in GPRS Navigation feature, which also enables your delivery boys to get the food to its destination on time more easily.
    The 21st century has offered you the opportunity to double your business with lesser sweat, blood, and tears. The internet is in, apps are in, and so is food which can be delivered right to your doorstep at the push of a few buttons on your phone.

What experience restaurant customers subconsciously selecting?

Anyone who has ever run a successful restaurant knows that the key to restaurant success is customer experience and satisfaction. When people go out to eat with their friends and family, they want more than good food. They want an experience. In fact, it’s been shown that consistency and convenience are often times even more important to restaurant goers than the food. People will still go to a restaurant with sub-par food if the atmosphere is what they are looking for, they can get in easily without a long wait and the food is consistently sub-par. People are creatures of habit and convenience and they want to know what they can expect.

If you want on-going customer loyalty, then you need to make it as easy as possible for a customer to be loyal. Not only do your food and menu choices have to be on par with all of your surrounding restaurants but so does your atmosphere and ease of ordering. You have to create an atmosphere that lends you to a higher customer satisfaction and that usually means you’ve got to make things easy. Your service needs to be top notch and so does your web and mobile based platforms.

Most restaurants these days have some type of online presence. If they don’t, they probably looking to build that now. In a world that is run more and more online, it’s imperative that your online presence reflects who you are and what you do. Your website needs to reflect your brand and the ability to order food online needs to be easy and user friendly.

That’s where an online ordering website that is functional, easy to use and reflective of the brand comes in strong. A lot of services out there offer the functionality to order online, but unfortunately they don’t reflect the brand values of the restaurants they are listing. They don’t showcase every restaurant for it’s individual uniqueness and options. They also don’t usually showcase the restaurant’s contact information or stay up to date with the menu changes. Instead they charge restaurants high fees to list them with a bunch of other restaurants in a hard to use and navigate system that not only frustrates the customer but also usually doesn’t even list the restaurant high enough in the search results to get any additional attention to the restaurant in question. Not only that, but these third party restaurant listings are in direct competition to your own website and are also marketing and promoting other restaurants for your potential customers to choose from. None of this makes any sense if you are trying to create loyal customers. Instead, we can offer a better way. We will help you build a premier online ordering website that will help you create a loyal customer for life. After all, creating customer loyalty is as easy and hard as creating a reliable and convenient experience for the customer every time.

If you want repeat customers and repeat orders then you need to make it easy for them to order. That sounds simple, in theory, but so many restaurants have a hard time executing that on a daily basis. A lot of restaurants thought they were creating a certain customer experience by being hard to find, and even harder to get into, and they made their menu items unclear. They thought they were creating an “exclusivity” that would lend them to being a different experience than all the other restaurants in the area. What they found was that they were merely creating an experience that no one wanted. They may have had their few “regulars” that knew where and how to find them, but they couldn’t create the sort of experience that would lend their restaurant to long-term success and growth. That’s where we come in. We are in the business of helping you create a positive and consistent dining experience for your customer every time. We may not be able to help you consistently serve the best food in the area- we’ll leave that up to you and your expertise, but what we can do is help you serve up the best and most consistently easy customer ordering experience on the market. That’s what we do, that’s what we are good at and that’s what we are going to promise for you.

8 Online Marketing Techniques that can Grow Your Restaurants Orders

Running a restaurant business, which does not get enough orders online? Fair enough, do not entertain the thought of closing down and trying another business if it comes to your mind. Your restaurant can get more online orders if you implement the right techniques. So today, we share with you 8 proven online marketing techniques that can see more consumers order your food and drinks online.

  • Share Nice Photos of What You Offer

    Nothing attracts consumers to a restaurant more than a range of mouth-watering photos of foods and drinks offered at the venue. In fact, 99% of customers make the decision to order based on photos alone. Therefore, be sure to share a variety of quality images to entice your online visitors. You may need to use a professional photography service for the best results.

  • Tap into the Power of Google My Business

    Google My Business (GMB) is a straightforward tool designed to help businesses manage their online presence across Google, including Search as well as Maps. Setting up GMP, which is free, increases your restaurant’s visibility on Google. That means more people are able to find you and learn about your restaurant. With that, you can look forward to more online orders.

  • Tap into Social Media

    Maybe your social media absence is the reason why you get fewer orders than you should. Most customers now look for restaurants on social media besides Google. If you are not on Facebook, Twitter, Instagram or another social media platform, now is the time to join those. After all, you will not have to pay anything to add your restaurant to any of these social platforms.

  • Geotarget the Right People

    Even though search engines and social media platforms make your restaurant visible to anybody anywhere, it does not help to have people who are too many miles visit your website. After all, they will not order. it benefits to promote your website to people who are in your geographical location because they can actually be your customers. Therefore, use geotargeting to reach out to the right individuals.

  • Offer Your Customers Freebies

    Offering your customers freebies does not decrease your profits, as it seems to do. Instead, it adds value to the interaction between your customers and business, giving them positive feelings about your entity.

    For example, you can offer a free bottle of soda on every two large pizzas ordered or a free plate of roasted chicken rice on every two plates of the same ordered. There are just too many creative and profitable ways in which you can offer freebies to your customers.

    This not only encourages them to order more but it also lures them to try other products you offer. What’s more, it makes your customers share the good news with others, creating a positive buzz about your brand and attracting more people.

  • Respond to Customers Instantly

    Maybe what is hurting your restaurant is the fact that you take too long to respond to your customers whenever they reach out. Nothing can be more frustrating to a customer than having to wait 3 days to get a response for a simple inquiry. Businesses that understand how this frustration feels do not keep their customers waiting. They provide a response almost immediately and hence acquire more customers and retain almost all the existing ones. A good rule of thumb is never to keep your customer waiting longer than one hour. Hire a social media manager to handle this task if you lack the time.

  • Make Sure Your Reviews are Positive

    Ninety percent of your new customers will check your reviews online before ordering. Obviously, if the majority of those are bad, only a few will go ahead to order. So it is important to make sure your reviews are positive, at least a good number of those. By that, I do not mean you delete the negative reviews or pay people to write dishonest positive reviews. What I mean is that you need to be great at what you do to get your customers to sing your praises.

  • Check Your Prices

    Another effective marketing technique for a restaurant business is to offer better prices than what your competitors do. Lower your prices just a little bit to get more people to order from you as opposed to from other restaurants. With these tough economic times, you can be sure that more customers now consider price in making a decision to order.

Final Thoughts

If you notice that your restaurant is getting fewer orders online than it should do, do not give up on it just yet. There is still hope for it. Simply implement these eight simple online marketing techniques and you can thank me later.

How Restaurant owners re-inventing business with online ordering!

Online ordering for restaurants is no longer just an option for those restaurants owners who are looking to increase sales. Instead, it is a necessity.

Do you own or manage a restaurant? If yes, then you should make online ordering one of the central parts of your website. Restaurants are crossing a digital milestone. In fact, reports show that the number of orders placed online is now higher than the total number of orders placed verbally over phones.

Here are more reasons why investing in online ordering is the way to go:

  • It improves restaurant operations

    Investing in online ordering can create operational efficiency in the restaurant in various ways. First, it improves order accuracy because the customers will be placing correct orders online, and there is no chance of misunderstanding them on the phone. Secondly, customers place orders after paying for them. Pre-payment usually removes a whole step in the process, hence increasing efficiency. Last but not least, it frees up your staff from having to be slaves to the phone. They can actually process the order at their convenience.

  • It’s the best way to collect important customer data

    Investing in online food ordering is the best way to know your customers beyond their names and faces. Great online ordering systems capture customers’ ordering preferences, emails and purchase history. You can use such data to design customized emails that you can use in email marketing.

  • It keeps the cost transparent

    An online ordering system makes the entire buying process transparent. Your customers can see how much they are supposed to pay, and there are no any hidden costs or guesses as to what the final amount will be. This will help you earn the trust of your customers, and this is great for your restaurant business.

  • Staying ahead of competition

    Even though most customers, especially millennials, prefer ordering items online, the majority of restaurants don’t have online ordering systems. This means that providing the option of online ordering will allow your restaurant to stand out and compete even against the most established restaurants.

  • Monitoring your expenses in real time

    Online ordering is a system that gives accurate current and historical revenue information, especially about the cash flow in your restaurant, types of dishes sold and other customer trends. These metrics allow the business owners to fine tune their operations, reduce expenses and be more profitable.

  • Convenience

    People today are looking for convenience. Online ordering for restaurants allows customers to place orders from wherever they are. This saves them a lot of resources and time. The general public will always order from restaurants that provide convenience because that’s what they crave.

  • Saves money

    Online ordering for restaurants eliminates the need to have an employee who is dedicated to only taking orders from customers who are calling to make orders. When you invest in online ordering, you won’t have to employ someone solely for the purpose of taking orders, and this will save the business a lot of money and space.

  • Saves time

    Taking orders verbally on phones is tiring and problematic. First, talking to customers and taking their orders consumes a lot of time. Secondly, taking orders through phone calls limits the number of customers who can make orders at a time because some of them will have to wait while other phone calls are being received. Investing in online ordering eliminates all these frustrations. It is a much more efficient system that will save time and allow you to accommodate more customers.

  • Reduces noise

    For your restaurant business to be successful, you must provide the best guest experience by eliminating anything that can negatively affect your guests. One way of doing this is by investing in online ordering because it will reduce or eliminate the noise and non-stop distraction that usually come from the constant ringing of the phone as customers call to place orders. Online ordering for restaurants means that the orders are only entered into the POS system quietly.

Conslusion

Online Ordering for restraunts is a sure way to grab the attention of customers and to improve the operations of the business while keeping the costs down and maximizing profits.