Basic Requirements That All Customers Look For In A Restaurant’s Website
In this age and time, people would rather use an online food ordering platform from the comfort of their couch than drag themselves to a restaurant. No wonder each day, numerous online food ordering systems are cropping up and joining in the competition. So, how to stay afloat in such a competitive market? By creating the best website of all! Here are five basic requirements that all customers look for on a restaurant’s website.
E-Menu
All potential customers check out the restaurant’s menu before deciding to order from there. Food is not something most folks are willing to take a chance with. Nope. They’d certainly like to know what they’re getting into. Displaying prices corresponding to the dish or drink is infinitely important. You’d be surprised by how many online food ordering websites make the mistake of not showing the prices on their e-menu. Therefore, ensure that you have uploaded a PDF of the same and that its link can be found on the home page itself.
An ‘About Us’ Section
An awe-inspiring story about how the restaurant began, what is the aim, vision, and mission of the same can do wonders for your sales. People like to go to places they can connect with. Creating an “about us’ section and starting it with a heart-warming anecdote or message would indeed attract bountiful customers. This should be followed by what you stand for and how you express yourselves in your unique recipes. You can add positive reviews dopped by former customers to the mix as well. This would undoubtedly strike a chord with the potential visitors. Ensure that the page also has the restaurant’s contact information, or create a separate segment for the same.
Aesthetic Pictures Of The Dishes And The Restaurant
People are drawn to aesthetics and ambience more than anything. This is what you need to take advantage of. Filling up the entire page of your online ordering website with exquisite pictures of your restaurant’s interior and nicely dressed dishes would entice your viewers into checking the place out.
Links To Social Media Handles
Social media marketing is now being opted for by all and sundry online food ordering platform. Before they decide to try out a restaurant, most folks like to drop by on their Instagram or Facebook pages and see what other customers have to say about the place. It’s also an excellent opportunity to win some customers with aesthetics. It is indeed important to link all social media handles to the website.
